Architectural Visualization 3D Rendering Services

3D Residential Rendering. Why is it a Good Choice?

Any regular Joe who takes a look at an architectural drawing might as well try to decipher a long-lost language from an ancient civilization. After all, they can be challenging to comprehend! 

Finding certain rooms and identifying important residential features using a traditional 2D drawing takes a while to get used to but this doesn’t have to be the case, especially with 3D renderings from Plus Render

Over the years, 3D residential rendering has become a hot topic among architects, contractors, interior designers, homeowners, and real estate agents. 

Why? That’s exactly what we’re here to explore today. Before we do, let’s first take a look at…

What 3D Residential Rendering Is 

3D residential rendering is comprised of computer-generated photorealistic images that help prospects “see” the property from all angles before construction begins. It can be used to show the details of the interior, exterior, and landscape design of any listing. 

Hence, 3D rendering is used to produce vignettes of specific rooms within a home. Different angles, perspectives, and lighting are tried and tested to highlight how different materials and furniture will look in a given setting. The finished visualization often comes with multiple options that prospects can choose from so they can picture the property under different conditions and designs.

How Does 3D Rendering Compare To Traditional 2D Rendering Techniques?

Take a look at the key differences between 2D and 3D renderings:


2D images are easy to manipulate and change at a whim, allowing artists to modify different elements in their designs while maintaining control over other aspects. 

3D renderings, on the other hand, can be a touch more complicated as each element in the model is interconnected with the rest. So,  if something needs to be changed, all the elements that are associated with it must be altered as well to maintain the integrity of the render.

That said, renderers typically keep pre-built libraries of furniture, environments, etc., that make updating the initial design faster and more seamless. 


2D images are created using geometry — think symmetry, shapes, lines, etc. They’re basically flat figures with fixed lengths and widths. In contrast, 3D images are mathematically positioned, modeled with a computer for precision, and contain curves


With 2D renderings, you can only see your line strength and values from a 2D plane. This could invite issues in the construction phase as you can’t change perspectives. 

That’s not a problem you face with 3D renderings. 

With it, you can rotate your model to explore different perspectives or use wide-viewing camera angles for a broader field of view. The result is life-like, with attention to detail on every pixel of the image. 


2D renderings are simple to make, so even small design firms can utilize this cost-effective tool without causing a significant dent in their budget. 

On the flip side, 3D models require high-level software and extensive knowledge, making the renderings expensive. However, because they provide hyper-realistic views of the project, they help clients better visualize the space, leading to improved sales while ultimately justifying the cost involved. 

Benefits of Using 3D Rendering for Residential Projects

Is 3D rendering something you’d like to employ for your residential listings?

Check out its six massive benefits:

Allows You To Make Changes in Real Time

After the design has been rendered, you will probably require some changes — be it in the color scheme, roofing, lighting, layout, or furniture placement. 

This could cost you a pretty penny if you were dealing with a 2D blueprint, as that would require that the design be re-sketched to meet client requirements. 

That’s not a problem with 3D renderings. 

With 3D renderings, new ideas can easily be implemented so it’s easy to see the final product with the iterations you asked for. And if you decide to go with the original concept, you can quickly backtrack and revert to your initial idea. This makes 3D renders much more convenient and cost-effective for everyone involved.

Encourages Collaboration

Collaboration is a nonnegotiable for anything construction and design-related.

While this may have been a problem with 2D images, 3D renderings make collaboration a breeze. 

With 3D images, clients can play a more active role in the project by scrutinizing the model as well as giving feedback and suggestions on every detail before construction starts. From providing input on the layout to the placement of furniture and HVAC systems, clients can better ensure that the finished product is exactly as they envisioned.

Enhances Real Estate Marketing 

3D renders are visually attractive and hyper-realistic, to the point where people may not even realize they’re looking at a simulation. In addition, these images are easy to share, making them ideal for marketing your property to prospects online. It helps you tap into the interests of a broader audience base and have quality leads even before construction is completed.

What’s more?

You can also seamlessly integrate them into slideshow presentations and video commercials. The technology can make your business incredibly popular since 64% of consumers are more likely to invest in a product if they saw a video of what’s being sold first.

Lets You Catch Issues Early On

3D residential rendering allows you to have your projects reviewed by relevant professionals such as home builders, interior designers, decorators, and so on before you break ground. Any potential problems in the structural integrity, stability, and aesthetics are thus identified and corrected before construction begins. 

Due diligence eliminates the need to make changes when workers are already on the field. This can help you save time and money while avoiding customer dissatisfaction. 

Helps You Make Precise Presentations 

Customer experience can make or break your business. 

And that’s putting it lightly. 

People trust reviews, so if your clients have an unsatisfactory customer experience with you, they won’t recommend your services to others. They may even leave negative feedback on industry websites. 3D renderings can help you avoid this unpleasant possibility.

3D renderings take the guesswork out of the equation by making it easy for your clients to understand your visions and ideas even if they don’t know how to read a blueprint. Whether they love or hate your design, you’ll get valuable feedback that you can use to fine-tune your property while increasing customer satisfaction.

You can thus exceed the expectations of the most demanding clients with 3D renders. To further impress your customers, you can even commission animated renders and walkthroughs to provide a more immersive experience.

Boosts Sales 

The ability to give clients an interactive and realistic environment of your listing can boost sales. The experience can help them appreciate the space better while creating an emotional and memorable connection. Since they can imagine what it would be like to live in certain residential properties, clients can understand and see what you’re really offering.

What Types of Projects Are Best Suited for 3D Residential Rendering?

You can have 3D residential renderings created for just about any type of project, be it apartments, condominiums, mansions, townhouses, etc.

Depending on your role in real estate development, the 3D renders you commission will focus on different aspects.

For example, if you’re a home builder, you’ll most likely ask your renderer to focus on the exterior and general layout. Working together, you’ll strive to find a balance between practicality and aesthetics, testing different building materials and decorations to see which ones truly shine.

However, as an interior designer, your 3D visualization firm will focus more on transforming what’s on the inside. They’ll highlight the smallest details, lighting, furniture, and so on, to show how different elements complement each other and bring out the beauty of a space. 

How Can 3D Residential Rendering Be Used in the Home Building Process?

3D residential rendering is used in every stage of the home-building process. 

  • It can be used to demonstrate your ideas and communicate the project’s viability to the buyer, investor, designer, etc. During this step, you and your chosen visualization studio will adjust or modify certain elements to make them more suited to your stakeholders’ needs and preferences.
  • 3D renders give clients a look into their future homes. The renderer can provide you with a variety of color options, materials, environments, etc. that you can present to decision-makers,
  • You can also commission renders so they communicate complex concepts more easily to planning authorities. As a result, it can help expedite the approval process.
  • Residential 3D renders can be made to highlight the exterior layout, showcasing entryways, lighting, and other elements so buyers can see themselves living on the property.
  • Renders can also help builders monitor if the construction is going according to plan. 

With so many benefits, features, and functionalities, it isn’t hard to understand how 3D renders have become more common. By employing the services of a trusted real estate visualization firm like Plus Render, you too can enjoy the many advantages that they provide.

Here’s Your Takeaway

3D residential rendering can be a game changer — but only if you choose the right company to bring your real estate to life. As a leading architectural 3D visualization studio, Plus Render delivers convenient and flawless residential renders for all types of real estate — from small houses to condos and townhomes to large mansions.

If you want to know more about how we can help, book a call with Plus Render today.

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