If you’re a player who’s involved in industrial real estate, you’re a part of a profitable industry with continuing demand. Though the market experiences momentary dips in some aspects, it has the advantage of long-term leases with clients who are much more likely to renew their lease contracts.

In addition, lease rates in the United States increased by 20.6% during the first quarter of 2023 compared to the previous year. By the end of 2023, analysts estimate that another 558 million square feet of industrial real estate will be ready for occupancy.

Indeed, this niche in real estate can be lucrative but it can even be more so with 3D industrial rendering. As a technology, 3D rendering has had a palpable impact on other property sub-sectors like residential and commercial spaces. Many of its benefits can certainly be carried over and enjoyed by industrial developers and marketers.

Join us as we tell you all you need to know about 3D industrial rendering.

What Are the Benefits of Using 3D Industrial Rendering?

Before listing the benefits, let’s agree on what 3D renders are. Essentially, they refer to the virtual recreation of spaces that can be scrutinized and explored from a variety of life-like perspectives. Much effort is placed into making these renders extremely detailed, to the point that they are more immersive than other real estate collaterals. 

This technology and its benefits can be applied to many industrial spaces like logistics centers, distribution facilities, and manufacturing plants.

Let’s review some of its key benefits:

Unique, Incredibly Detailed, and Beautiful Perspectives

What if you could allow your clients to admire your industrial development from a variety of detailed and gorgeous perspectives? 

3D industrial rendering offers as many angles as your customer could possibly hope for. Views from the interior and exterior, even aerial views that wouldn’t be possible without a helicopter are all a mere click or tap away. 

Full Control Over Even the Smallest Details

Every frame and angle of a 3D render is painstakingly captured and digitally translated. This means that industrial property developers can have even the smallest details tweaked and customized according to very exact specifications.

From the shades of color, lighting, ambiance, textures, shadows, furniture, and more, you can have your render created as you see fit. This is true for every stage of the process whether you’re involved in designing, building, or selling.

Hence, you can customize your render based on who your audience is. For example, during the design phase, you’ll pay attention to the basic form, layout, and engineering. Meanwhile, a render for clients will need to show off the functionality and beauty of the space.

Makes Every Step of Industrial Property Development More Efficient

Because all renders can be customized and changed many times and at any point, it makes industrial real estate development a lot easier. Imagine the impact this can have on all stages of property development.

Blueprints can be turned into models that are easier to view and understand. Interior and exterior design elements can be added, modified, and removed as the demands of the project change. Before, during, and after construction, all stakeholders involved can evaluate the structure with an accurate 3D replica. This means that problems can be identified and resolved early on while coordination becomes much simpler. 

When it comes time to present the project to interested clients, you only need to send over the 3D peg over. You can even use it in your marketing materials like your website or social media accounts.

Easier To Create Buy-in

One of the bigger challenges in real estate is cultivating buy-in from customers. With so many real estate brokers and listings, it can be difficult to stand out and get the attention of your market. 

3D industrial rendering can give you the edge you need and save you a lot of effort. A virtual tour of an industrial space with many angles and life-like qualities can make it more distinctive. Plus, instead of overloading your customers with tons of information about the space, they can experience it for themselves. 

This adheres to marketing gurus’ sage advice of “show, don’t tell.” By creating an experience that your clients can naturally connect with, it’s a lot easier to get their buy-in.

If they’re still interested after exploring the rendering, you can field more specific questions instead of answering the same basic questions over and over again. It’s a great way to get clients’ attention and narrow them down to those who are seriously interested in the property. Agents can thus save time and give their focus to clients who are further down the marketing funnel.

Consolidates a Lot of Information in One Viewable File

Real estate professionals deal with a lot of information. Some are found in blueprints, spec sheets, flyers, contracts, etc. Because there’s so much data and documents to keep track of, it can be easy to lose track and become disorganized.

3D industrial rendering consolidates a lot of information that your stakeholders will want to refer to in one convenient viewable file. It incorporates all the details of a property so whether you’re dealing with a designer, builder, or architect, you can provide one industrial render that deals with all of their concerns.

How Can You Use 3D Rendering in Industrial Development?

The visualization, versatility, and flexibility of 3D rendering have many applications in industrial development. It can be used to:

• Visually represent the property at all stages of development
• Evaluate the structural integrity and viability of the project
• Display key features and highlight important information
• Spot and resolve problems during the design phase even before construction begins
• Make coordination and collaboration easier
• Gauge if contractors are building a structure that matches the intended output
• Incorporate and tweak all the aesthetic elements, including the interior design
• Provide a visual peg of different aesthetic themes
• Simulate how the space can be used by different types of clients
• Make online real estate marketing easier

Regardless of your role in industrial property development, there are lots of ways to employ 3D industrial rendering. It can make your processes smoother and much more efficient.

What Software Is Commonly Used for 3D Industrial Rendering?

3D industrial rendering service providers commonly use Autodesk 3Ds Max for their rendering needs. Despite its steep learning curve, this advanced 3D solution offers excellent results. It enables the production of realistic 3D models, making it the industry standard for 3D rendering software.

Other common programs that 3D rendering specialists use are:

• SelfCAD
• Lumion 3D
• SketchUp
• Blender
• V-Ray
• Autodesk Revit
• Cinema 4D
• Viz Render
• Maxwell Render
• Octane Render

These products can be used to create high-quality renders, making them a worthwhile investment for 3D rendering specialists.

Can You Use 3D Industrial Rendering for Marketing Purposes?

3D product renderings are not only suitable for industrial product design but also for marketing. They offer a high level of flexibility and visualization, which is useful in marketing and advertising campaigns.

Helps With Product Presentation and Conversions

Marketers often use still or interactive images and animations of properties, especially when online retailers are distributing them. Digitally speaking, how properties are presented is extremely important, more so if customers can’t physically visit their actual locations. 

A 3D render allows them to view the area from different angles and get a feel for it. This helps them arrive at buying decisions faster while boosting sales for the developer or broker. 

Standardizes Collaterals Across Different Apps and Websites

Once you and your chosen visualization studio have arrived at a final render, the same material can be reused countless times. By using standard collaterals across different touchpoints, you can reinforce the credibility of the listing while strengthening brand awareness for your company.

Enables the Preselling of New Properties

Using 3D product renders enables preselling. Marketers can start creating interest in their listing even before construction goes into full swing. They can thus kick off marketing campaigns and even start generating revenue years before the property is scheduled to be completed.

Why Choose Plus Render

Plus Render is the preferred partner for industrial design projects. We offer different types of 3D industrial rendering services, including virtual tours, video renders, as well as models that showcase the interiors, exteriors, and aerial shots of industrial developments.

• We use state-of-the-art image capturing and rendering equipment like Matterport solutions and drone photos for enhanced realism.
• We work closely with our clients to learn which project features matter to them. This allows us to produce renders that highlight relevant project information. For example, we can create a render that makes it easy to see where all the loading bays and parking areas are.
• Our renders are extremely detailed and precise. Plus Render proudly stands behind the incredibly life-like property experiences it provides. From industrial layouts to proportions, we make sure that your stakeholders get an accurate feel for what your listing is like.

Finally, we have an impressive roster of satisfied clients that include FRED, Arup, and BOT Bouw. So, if you want to take your industrial real estate business to the next level, book a call with Plus Render. Let’s work together and create an unforgettable customer experience.