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Camera for 360 Virtual Tour: What You Need To Know

Virtual tours are revolutionizing the future of real estate, giving industry players and their clients more immersive ways to look at and appreciate living spaces.

The benefits are obvious and measurable. An online real estate company shared that listings with virtual tours enjoyed 87% more views than properties that didn’t have them. Moreover, 54% of their prospective clients ignored listings that didn’t offer virtual experiences.

To create a virtual tour, you’ll need software and a camera for 360 virtual tour. Let’s learn more about the latter, starting with a review of what virtual tours are and their advantages.

What Is a Virtual Tour?

A virtual tour is a simulation of an existing location that uses still images or videos. It gives clients and viewers a realistic and usually 360-degree view of the area. It provides a great alternative for people who don’t have access to a physical tour or don’t have the time to go on one. 

While the first virtual tour happened in 1994, it wasn’t until the pandemic peaked in 2020 that they became popular. It was used in the real estate industry which was heavily affected by the pandemic. Since open houses were canceled, real estate agents and realtors had to become creative with 3D virtual tours for real estate.

Advantages of 360 Virtual Tours

Why are businesses giving 360 virtual tours? Check out the following benefits:

Safety

Virtual tours became popular during the pandemic for safety reasons. While most businesses are already back to pre-pandemic operations, some people (especially those with underlying medical conditions), are still wary about the virus. 

Convenience

It’s so convenient to get a tour whether it’s for a new home or a venue for an event. It also saves time since people don’t have to agree on a schedule to meet and do a physical tour. 

Immersive Experience

A virtual tour provides an immersive experience by using a camera for 360 virtual tour which record everything in the space. Since the camera records multiple angles of images or videos to create a virtual reality (VR) experience, virtual tours can make people feel like they are in the actual environment. 

What Are Virtual Tours Used For?

Some people use the terms “virtual tour” and “video tour” interchangeably but they are not the same. A video tour provides people with a singular point of view on the subject. In contrast, a virtual tour provides a panoramic view of the space at a 360-degree angle because of the two cameras on the 360 device. A person doing the virtual tour can also zoom in and out of a particular angle to get a closer look. 

Most brick-and-mortar businesses now provide virtual tours because they’re more convenient and accessible to anyone with a smart device and internet. It’s a great marketing tool because it allows the audience to see what’s inside the structure and scrutinize it. 

Restaurants and hotels have gotten into the trend, allowing people to check out the space online before they can book or make reservations. Some retail stores have also included virtual tours to improve customer experience. 

Virtual tours are also important in the tourism industry. Vacations and tourism trips are quite expensive, so it’s ideal for vacationers to check out destinations and accommodations before paying for them. 

But if there is one industry that really popularized virtual tours, it’s real estate. In fact, there are now questions on whether virtual tours could replace open houses and in-person home tours. While virtual real estate tours cannot completely eliminate physical home tours, it’s nice to know that people have options. 

Important Elements of a Virtual Tour

What do you need for a successful virtual tour?

High-Quality 360 Camera

A 360 camera is a device or equipment that has 180-degree forward and rear-facing lenses that capture every nook and cranny of an entire space. You can use the camera for every point of view and then polish everything during editing for your business or commercial presentation. 

A practical application of the 360 camera is Google’s Street View where you have panoramic images of streets all over the world. You can pan and tilt the street view to get the angle you need. These cameras also take video footage which sometimes comes with a software package for editing. 

Professionals use 360 cameras for presentations and virtual tours. If you want to have great images that showcase the best of your product, then you need the best device. A high-quality camera for 360 virtual tour is necessary for an exceptional virtual tour. 

Great Story

An image is merely an image if there is no story. When working on a virtual tour, the images may be the most important aspect of the entire package but to get ahead of the game, you need to have powerful storytelling too. To do that, you need to identify the goal of your virtual tour. What do you wish to achieve? 

In many real estate tours, you want to highlight the safety and comfort of the home which can be relayed through effective storytelling. 

Professional Team

A professional team knows how to handle professional-grade cameras and use them to capture great images that attract the audience. Not only that, they tell great stories through experience. They are well acquainted with essential tips and tricks for successful virtual tours and know how to successfully implement them.

Having virtual tour experts will ensure professional results while making the production process easier and faster. 

What Pre-recording Tasks Are Performed by Virtual Tour Experts?

Virtual tour experts make things simpler for businesses that need highly engaging content for their audience. The following are the pre-recording responsibilities that they have mastered from their professional experience.

1. 360 Photography

Just because you have a top-notch 360 camera doesn’t mean the work is done. Virtual tour experts have the skills to utilize the device and capture amazing images that can be stitched together for a seamless panoramic view of the entire space.

Beyond skills, experts also know the best type of 360 camera to use for a specific project. There are specific cameras that are best for different types of virtual tours and environments.

2. Design/Layout

Part of the storytelling process is knowing how to design the space to convey the tour’s message to its audience. In most cases, virtual tour experts will work with storyboards to better visualize the end product. They also make shooting more efficient. 

3. Script

Images don’t always tell a complete story. It helps when virtual tours are accompanied by narration which makes the virtual tour more dynamic. One of the advantages of relying on virtual tour experts is they know what the audience wants. If the virtual tour you need can be enhanced by narration and other storytelling tools, they will recommend them to clients and execute them.

4. Software

Virtual tour experts will choose the ideal software for their virtual tour rendering. 

Doing virtual tours is not an easy task. There are so many layers and things to think about that only experienced virtual tour professionals can do them with ease.

Doing Virtual Tours on Your Own Vs. Hiring a Virtual Tour Expert Service

There is a lot of expertise involved in creating a virtual tour. For businesses, it’s almost a no-brainer that hiring a virtual tour expert service is more beneficial. 

First, you can concentrate on the operations side of the company and leave highly technical virtual tours to the professionals. 

Second, there will be less stress on your shoulders. Virtual tour experts have the tools and expertise to create fantastic output based on your instructions. 

Last but not least, you won’t have to invest in a camera for 360 virtual tour, software, and additional personnel. You can focus on the virtual tour you want and how it can best be used to complement or enhance your business performance.

However, not all virtual tour professionals are the same. Some are better than others. 

What To Look For in a Virtual Tour Service

There are a number of competing virtual tour services around the globe — which one should you go for? Look for the following when choosing a partner for virtual tours:

Realism

Virtual tours feature real images and the presentation should give an overall look and feel that is accurate and life-like while showcasing the property in the best light. The finished product shouldn’t be overly edited to the point that it doesn’t look like the actual place anymore. 

Quality Assurance

It’s important that your brand and message will be clearly conveyed in the final output. The virtual tour must also undergo proper assessment and quality assurance to ensure that all requirements are met. 

Free Revisions

We can’t expect everything to be perfect on the first try. A good virtual tour expert service will provide free revisions and can communicate with your company effectively so you get the product or service you want. The ideal service will provide you with your own personal point-of-contact for speedy and proper coordination. 

Ability To Beat Deadlines

Any professional virtual tour expert must complete the project on the agreed date. Finishing at an earlier time while achieving a high-quality render is even better.

Conclusion

Virtual tours may have become popular during the pandemic but their ability to deliver enhanced convenience, accessibility, and safety are likely to make them mainstays in real estate and other industries. As more and more businesses get into the virtual tour trend, remain ahead of the curve with Plus Render.

Plus Render takes your virtual tours to the next level with its 3D virtual tour services for architecture and real estate rendering. Book a call with us now!