Architectural Visualization 3D Rendering Services

Commercial project rendering

Commercial project rendering is a promising niche in modern 3D visualization, which allows 3D artists to create realistic designs for commercial architectural projects using digital software. 

Benefits of Commercial Project Rendering

It Offers A Birds Eye View of the Project

Commercial project rendering helps architects pitch their ideas to team members and clients before construction begins. This technology offers a bird’s-eye view with photo-realistic renderings, with close attention to detail on aesthetic features and accents of the structure. 

With these models, clients can more easily understand your vision and buy into your proposed design.

It Works On Various Types of Projects 

Commercial project rendering complements a wide range of projects, including:

Athletic Structures

Athletic structures, such as stadiums, high school courts, and fitness centers, often have tricky features to integrate into existing architecture. They must be incorporated while ensuring safety and aesthetic appeal. 

Grocery and Retail Stores

No matter their size, grocery stores are usually well-frequented, so the overall layout must be designed to accommodate the steady flow of visitors. The structure must ensure smooth movement in and out, and should appear welcoming from the outside to draw in customers continuously. 

Industrial Buildings

Industrial buildings cater to a wide range of niches, but in general, they are used to store heavy equipment and machines. This means the structure must be designed based on the height, breadth, and weight of everything that will be stored in it.

Lodging Facilities

When designing hotels, motels, resorts, and other lodging facilities, privacy, usability, and security must be kept in mind to deliver a top-notch customer experience. 

With 3D rendering, you can get a feel of what the finished project will look like through animations and virtual tours. 

Medical Facilities

Designing medical facilities—ranging between small-scale emergency centers and large-scale hospitals—requires immense attention to detail. The layout must be created with an emphasis on ease of movement for personnel and patients alike, with plenty of space for storing life-saving equipment. 

Office Buildings 

Office buildings accommodate thousands of personnel in various industries and must be customized to include necessities like bathrooms and fire escapes.

You can be as creative as you like and pitch your unique design ideas using commercial renders.


Whether it’s a humble eatery or a multi-chain, restaurants must follow specific guidelines to ensure customer comfort while making it easy for the staff to carry out their tasks. The kitchen layout must also follow all safety and health precautions and industry standards.

It Makes Making Changes Easy 

Even if you have the perfect design in mind, there’s a chance you won’t like it upon completion. This is what commercial project rendering aims to change.

Commercial rendering leaves plenty of room for fixes if the design fails to meet customer requirements. You can also recreate the prototype in a fraction of the time it takes for an architect to make a 2D sketch from scratch – all by making simple adjustments in the software.

Top 4 Types of Architectural Rendering for Killer Visualization 

Architectural rendering makes it easy to deliver top-notch customer service, streamlines the communication process, and limits inconsistency in executing design ideas. This technology adds a level of efficiency most clients require nowadays. 

Here are the top four types of architectural rendering you can use to generate interest in your design ventures:

1. Exterior 3D Visualization 

3D visualization involves creating a three-dimensional image or animation showcasing a proposed design’s attributes in the best light. You can show a residential project in a photo-realistic manner to show off all the unique angles and features with the right lighting, weather, atmosphere, and other contextual elements.

You can also use urban design rendering to display different structures in the area and include parks, trees, neighbors, etc.

All of these elements work together to create a story that will connect the client to your design on an emotional level. Investors and contractors will have a complete understanding of your proposal and evaluate it accordingly. When they can visualize a structure in “real life” before construction, approval and future modifications will be a breeze. 

2. Interior Rendering

Interior rendering can be residential or non-residential. It emphasizes the feel and layout of the structure’s interiors so prospects can have a concrete idea about the atmosphere and function of the space in real-time.

It also highlights the convenience and functionality of every interior element. For example, if you’re proposing a design for a quaint cafe, you can spotlight the cozy vibe with the right lighting, decor, and layout. 

3. CGI Panoramas

Exterior and interior CGI provides several views, including street, close-up, and bird’s eye. It renders 2D panoramic images into 3D visualization to create different styles of photorealistic images of the commercial project. This can be time-consuming, but the immersive experience it promises can turn the tide in your favor. 

CGI gives viewers a 360-degree interactive view of the structure, one they can explore and experience through a panoramic view. With this technology, they can see every little detail for more straightforward evaluation and optimization. 

4. Virtual Tours

Virtual tours provide a top-notch immersive experience, primarily for selling a design to prospective clients or investors. They are often used in traffic analysis to illustrate how several elements work together in a specific scenario. 

A series of panoramic photos are sequenced into a video to show prospects a detailed 360-degree view of what their space will look like upon completion. 

With virtual staging, you can provide an immersive experience to illustrate how a space can be utilized with furniture and decor in various colors, textures, and designs. This is a great way to get more clients to go with your ideas.

How Do Architects Render Commercial Projects?

Rendering commercial projects is a fascinating process. Here are the finer details of how architects breathe life into your vision:

  1. Find inspiration. Artists draw inspiration from many sources, such as old buildings and state-of-the-art architectural structures. Sometimes they retain the nostalgic touch of the space, or they integrate a touch of modernity to keep up with current trends.
  2. Collect information to model and set up the scene. Architects study and examine various structures before formulating a concept. After that, they create 3D models from scratch and select the best views for rendering. 
  3. Prepare the render. Once a project is rendered, the architect uses accent elements to help the prospect visualize the space as the artist does. Color, texture, and lighting play are used, and the background is muted to enhance the aesthetic appeal of the features on focus. 

Bring Your Designs to Life with Plus Render

Basic 2D rendering can show clients a rough sketch of what their commercial project will look like. Commercial 3D rendering will take this to the next level by delivering a photorealistic model of the ins and outs of the structure. 

Such offers will attract more prospects and buyers, and you can continue to create designs that will improve buy-in and establish your name in the industry. 

Don’t know where to start? Plus Render’s experts can tackle your commercial rendering project to perfection, delivering a high-standard piece with a finish that resonates with your ideal design requirements. Contact us today to breathe life into your visions. 

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