Architectural Visualization 3D Rendering Services

Definition and Benefits of Commercial Rendering 

The real estate market is highly competitive and Plus Render can back that fact up with stats. According to the Association of Real Estate License Law Officials, there are more than 3 million active real estate licenses, of which 1.2 million are realtors. Factor in 2 to 3 million architects around the globe, and you’ve got your work cut out for you. How do you distinguish yourself from competition as stiff as this?  The answer is simple: commercial rendering.

What Is Commercial Rendering?

A commercial rendering is a highly-realistic, visually compelling digital representation that allows prospects to see the property from a variety of angles and viewpoints before the first brick is even laid down. It typically covers every base from gardenscape to interiors, merging imagination with reality. 

Of course, if you’d like to lend hyperfocus on one particular aspect, you can do so. 

To breathe life into your vision, there are four types of commercial rendering that you can choose from:

Architectural Rendering

It allows you to create a realistic map around a commercial space, displaying its size in proportion to its surroundings. Architectural rendering allows you to express your ideas more accurately by providing an excellent overview of the project, helping clients see how a property will appear on a grand scale.

Exterior Rendering  

It is an objective way to highlight the exterior of the commercial space (hotels, resorts, hospitals, etc.) from all visible angles. It adds depth and movement to positively influence how a design resonates with the target audience, making it more attractive to stakeholders. 

Interior Rendering

It allows you to demonstrate how a property will look from the inside, how furniture will align with the space, what type of environment a certain color scheme will create, and so on. Ultimately, it can help you pre-sell the property in more dynamic ways. 

Landscape Rendering

It shows the landscape around the site — think fences, plants, and pathways — to help clients see how the territory will look in different lighting at different times of the year once constructed.

Before commissioning a render, it’s best to think about your audience and which areas of your commercial real estate need highlighting. This will help your renderer generate visualizations that meet your objectives.

Role of Commercial Rendering in Architecture, Real Estate, and Marketing

Commercial project rendering helps real estate professionals create a powerful first impression, drawing the eye toward features that set the property apart from others. It helps bring in more clients and allows realtors to achieve greater success in the industry.

Here are specific ways commercial rendering can help:

Next-Level Collaboration

Many people are involved in a single commercial rendering project.

  • Architects — who design the property.
  • Contractors — who bring the property to life.
  • Interior decorators — who give the property depth and dimension.

Unless the project requirements are conveyed to each person, the final project will come out looking different than what was envisioned. The same applies to clients who need to be kept in the loop, so they can see how the plan will look once constructed. 

In short, commercial rendering helps smooth out the roadblocks.

By employing attractive and realistic visuals, everyone can appreciate the final product, even those with zero exposure to the field of architecture. Everyone will have the same view of the property as the architect, down to the very details. Being on the same wavelength contributes to certainty and coordination across all levels, so workers can move forward with the project with complete confidence and significantly fewer errors.

Crisp Visuals 

Are you having trouble communicating your vision to clients? That’s perfectly normal. 

As a professional in the real estate biz, you’ve learned the ins and outs of the trade, so your knowledge (and the terms you use to explain it) could be a tad complex. That’s why you should hire a commercial renderer to *show* what you mean. These professionals will use realistic lighting, color schemes, textures, and materials to produce representations of what the real estate property would look like with intricate attention to detail. Focus is also given to organic elements like leaves, vegetation, traffic, etc., so everyone has a true-to-life bird’s eye view of the property’s potential.

The commercial rendering will allow a person to get a glimpse of the final product, which can foster a more emotional connection. It can evoke desires and aspirations in a way that blueprint and 2D images cannot, making buyers much more likely to sign on the dotted line..

Present Prototypes 

How do you secure contracts for commercial real estate development? One way to meet and exceed the expectations of your clients is by providing them with an entire portfolio of renderings — choices that meet their requirements and show properties’ additional features. This doesn’t mean you have to shell big bucks to make drastic changes. You can just ask your professional renderer to tweak the layouts, interior designs, etc., to transform the property to suit different audiences. 

If you’re dealing with a commercial unit, you can transform each room into a haven for different types of clients who are targeting different markets. Exterior shots can highlight amenities such as sustainable structural features, parking, walkways, and more. Meanwhile, interior renders can show how the space flows throughout the layout, its furniture, and tech features).

This streamlines and fast-tracks the decision-making process and increases the chances of getting approval while reducing the constant back and forth that goes into finalizing a draft.

Time and Cost Savings

A typical mid-level real estate rendering can cost between $400 and $3,000. (Cost may vary depending on final finish)

Now, while visualization has pretty much become essential in the real estate space, this is still an extra cost to some, but it’s money well spent. Allow us to explain. Physical models don’t make room for adjustments. If a client does not like a prototype, you’ll have to invest time and money into making a new model from scratch. That’s not a problem you face with renderings. 

Renderings are done digitally, so if you want to change one feature of the property, you can improve the area (and the elements affected by it) and produce a prototype that meets your client’s needs. Since everybody is on the same page, it can help mitigate oversight, so you don’t have to spend extra money and time correcting inconsistencies in the finished project like you would with blueprints. 

Expand Marketing Reach

We live in a digital-first world where graphics take center stage. Home shoppers who watch videos of the property are 174% more likely to seal the deal than prospects who don’t — and we reckon it’s not any different for commercial buyers.

The magic recipe? Marketing and engagement.

Most people start their buying journey online, and the quickest way to get them to notice you is by using your renders across platforms. 

Be where your clients are, depending on the portfolio you offer. This could be Twitter, Facebook, and even Instagram! You can pair it with trendy music to go viral and enhance your reach.

Generate Hype

Humans process visuals faster than other data types, so if you want to pre-sell the property before construction, commercial real estate rendering will be your knight in shining armor. It will create hype and anticipation around the property and reel in potential buyers and investors by showcasing its aesthetics. 

This invites interested buyers to get their bids in earlier and can help you close more deals.

Commercial Rendering: A Growing Industry

Commercial rendering has bright market prospects worldwide and especially in North America. Based on a report by Expert Market Research, the global 3D rendering market was almost worth nearly $2.2 billion in 2021. In the coming years, it is expected to grow at an aggressive compound annual growth rate of 22.1% from 2023 to 2028. By the end of 2027, it’s projected to be a $7.3 billion market.

The majority of the demand comes from the real estate industry. It comprises almost half of the global market. These are mostly real estate professionals like architects and agents who want to highlight their properties using remote technologies. Rendered visualizations are also being used to give potential clients an idea of what the real estate project will look like once construction has been completed. 

Most of the industry’s growth can be attributed to North America. By 2026, the region will have the largest market share. This growth is largely driven by 3D rendering firms like Plus Render, 3D rendering software, the development of new graphic processing units as well as other products and services.

Why Hire a Service Like Plus Render?

Commercial rendering is an indispensable tool for professionals in the architecture, real estate, and marketing sectors — it’s what can distinguish you from the masses. So, if you want to make an impact, you need to hire professionals who know the ins and outs of the industry and can produce visualization solutions that set you up for success. 

Plus Render can help you with that. Our professionals deliver high-quality solutions that bring value to your designs, hitting the mark every time. They catch the eye, compelling people to take stock of their big-ticket dreams and aspirations.

Contact us today to learn how we can bring your vision to life. 

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