The 3D rendering market hit the $3 billion mark in 2022 and is expected to grow at a compound annual growth rate of 20% from 2023 to 2032.
Those are pretty impressive projections but why is the industry growing at such a rapid pace?
No doubt, it’s because of the advantages it offers in the real estate space. Interior design renderings can be used to simulate a variety of projects which has immense implications for marketing and real estate development. Plus, it can reduce costs while speeding up coordination and decision-making.
Some of its biggest benefits are in the field of interior design. With it, design professionals can help clients appreciate their vision, create buy-in, and establish the value of their services.
Let’s take a closer look at what interior design rendering is, its different types, benefits, and how it can be used to personalize spaces.
What Is Interior Design Rendering?
Interior design renderings are photorealistic, three-dimensional models that are more versatile than staging a place manually. They allow you to show clients what the proposed design will look like. It pays attention to function, the position of structural components, and the ability to create a harmonious space and a pleasant ambiance so the designer’s vision speaks for itself.
In interior renovation, renderings can accurately reflect the client’s preferred style, with the option to depict even the smallest of details.
Types of Interior Design Rendering
The aim of interior design is to create cohesive spaces that are functional, attractive, and practical. There are two major types of properties that require this service: residential and commercial.
Residential rendering encompasses all types of residential spaces such as single-family homes, apartments, and condos. Clients can also choose to renovate specific areas like bedrooms, living rooms, kitchens, etc.
Meanwhile, commercial renderings involve styling business and institutional properties like cinemas, offices, restaurants, bars, plazas, schools, hospitals, museums, hotels, and malls. In such instances, incorporating the brand identity may be an additional consideration.
Role of Renderings in Tailoring Interior Spaces
3D interior renderings communicate the functionality and flow of space in compelling ways. This provides certain benefits:
Seamless Communication With Clients
Not everyone is familiar with technical and architectural aspects.
If you try to talk to clients using the architectural language you use with your peers, it can create confusion. Interior models take stock of this limitation by giving you access to visual aids that are much easier to understand. This helps you effectively convey even the most complex concepts to your clients in an easy, engaging manner.
They can also facilitate a comprehensive understanding of interior design plans, which goes a long way in preventing inconsistencies between expectations and results.
Saves Time and Money
If you don’t plan your project well enough or if your client wants you to squeeze in some last-minute details and features, making these changes through traditional 2D methods entails more effort, time, and expense.
Renderings enhance effective communication between developers, designers, and clients. By seeing the results of designs in simulation, it’s a lot easier to make sure that everyone is on the same page.
At the same time, they can help various stakeholders identify potential problems and inaccuracies even before any construction work begins. This minimizes rework to a great extent.
Customization Possibilities
Your customers want options. The good news is you don’t have to start designing from scratch each time you want to create an iteration (which is the case with 2D models). Since designers only need to change certain elements instead of the entire design, modifying renderings is a lot faster and easier.
You can experiment with different colors, shading, materials, textures, etc. using 3D graphic libraries to customize and create several design options according to your interior design floor plans. This allows clients to compare different concepts, choose which they prefer most, and suggest edits to make their space entirely theirs.
Enhanced Customer Satisfaction
Since 3D renderings allow designers and clients to manage each other’s expectations, particularly in terms of the final results, it’s much easier to enhance customer satisfaction.
With renderings, there are fewer surprises, higher levels of customization, and easier communication—all factors that help create happy clients who are more likely to bring in repeat business.
Boost Marketing and Sales
Interior design renderings depict even the smallest details, eliminating guesswork from the equation. That’s one of the reasons why they make such good marketing materials!
These shareable, cloneable assets showcase and enhance the potential of a property before it’s even constructed. They can help attract the attention of customers and investors while positively influencing their decisions. They also help improve your marketing portfolio so you can showcase your best work on any platform and inspire clients.
How To Elevate Interior Design Renderings
Looking for tips for the best interior render? Read on to learn how you can create a design that grabs your client’s attention:
Give It a Lived-In Feel
Add some life to your renders with decorations, plants, pictures, televisions, books, coffee cups, and even pets and people. Humans are visual creatures so if you show the space in action so it doesn’t look overly staged, it’s guaranteed to resonate more than an area that’s too picture-perfect.
Ultimately, they should be able to see themselves living or using that space. A lived-in feel makes it even more realistic and feeds clients’ imaginations.
Adjust Lighting
The right lighting contributes to the realistic quality of a render. It also adds visual interest and textural details. Whether you prefer natural or artificial light, or a combination of the two, make sure your renderer creates realistic results that accurately capture how light interacts with floors, walls, furniture, through windows, and more.
Use Color Psychology
Different colors can evoke different emotions. When you employ color psychology in your design, you indirectly influence your clients’ perceptions and behavior toward the project. Intense hues, for example, can produce feelings of excitement while natural shades promote peace and serenity.
Use the right colors for the right clients to impact their buying decision!
Apply Scale and Proportion
These two principles go hand in hand, but their meanings and purpose differ. Scale refers to the size of an object in relation to the space while proportion is all about the shape of the object as well as how it relates to other items in the design.
If these elements are applied incorrectly, they can detract from the flow of the space and destroy the realistic feel.
It’s thus essential to scale furniture to the right size for a well-balanced effect. You may also have your entire design built around a focal point to spark interest and create visual unity. If you want to create a powerful rendering, consider experimenting with the rule of thirds.
Go Heavy on Textures
Different materials have different textures. Renders that highlight them realistically add a layer of complexity to the objects and allow clients to perceive them and their immersive details as if they were actually in the space.
Textures allow renderers to create interesting and compelling models with varying levels of transparency, density, solidity, softness, etc. Contrasting textures invite viewers to think about what designed spaces look and feel like, allowing them to explore the idea of being there.
Show Multiple Viewpoints and Angles
When you show an interior design project through a variety of angles, you can draw attention to specific features.
Consider the interior rendering of a home for example. You can use different angles, camera heights, and perceptions to transition from one room to the next. It gives clients a good idea of the finished project. They can see how the kitchen looks, how the sun hits the bed in the morning, and so much more. It lets them appreciate real estate from different aspects even if they haven’t lived there or it hasn’t been built.
Tap Into the Power of Shadows
Shadows tie everything together and give the eyes visual cues. They’re so important to rendering that Leonard Wagner, author of The Effect of Shadow Quality on the Perception Of Spatial Relationships in Computer-Generated Imagery, writes, “better have an inaccurate shadow than none at all.”
This is because shadows can establish focal points in a rendering while conveying the depths of objects. They must seamlessly be integrated with the right lighting techniques to create a convincing and hyper realistic render. After all, light and shadows can be used to alter or establish the sun’s orientation or highlight a particular aspect.
Plus Render: Make the Magic of Interior Design Renderings Work for You
Interior design rendering can be a very powerful tool in the hands of designers, real estate developers, and marketers. It can completely revolutionize the way real estate works as long as one has access to high-quality renders.
While it’s a lot easier to work with design renders than 2D models, they take a certain amount of technical skill, specialized hardware and software, and professionals who have insights into the real estate industry.Plus Render specializes in architectural visualization 3D rendering services, including interior design renders. We’ve worked with a number of real estate companies so you can count on us for friendly, professional, and reliable services as well as beautiful 3D models. Send us a message for an exploratory, no-obligation consultation and discover how we can elevate your interior design services together.
