Architectural Visualization 3D Rendering Services

Furniture Rendering: Interior Design’s Next Biggest Revolution

If you’re interested in interior design, there’s a good chance that many of the beautiful rooms you’ve seen on social media are actually products of 3D furniture rendering.
It’s like real-world furniture photography that has the potential to mesmerize your targeted audience and give you absolute creative freedom – at a cheaper price range than traditional photography, no less!
Do you have questions about this phenomenal technique that’s steadily taking over the interior design world? Fortunately, we’ve got you covered. Here’s everything you need to know about furniture rendering:

What is a Rendering of a Design?

Rendering is the process of adding physical attributes or details to a grid frame or a wireframe to create life-like, realistic images on a computer screen.
When it comes to furniture, 3d furniture rendering is used to help interior designers, decorators, and architects have a clear view of the possible outcome of their carefully structured blueprint. This, in turn, helps them play around with the model, add or remove details, to get the desired result.
This massive advancement in the interior designing industry resulted in more and more individuals opting for this computer-based design, thus popularizing the use of 3D furniture rendering services, a market innovation in and of itself.
More often than not, interior designers employ the use of v-ray furniture rendering software to breathe life into their 3D models.

What Is The Difference Between 3D Modeling and Rendering?

3D modeling and rendering can be very similar, pertaining mostly to one single factor; they both employ computer-generated imagery. This is where it gets confusing – allow us to make things simpler for you.
3D modeling is the developmental process of building, constructing, and connecting pieces in a digital workspace. It’s like a mathematical representation of a particular object.

rendering furniture

Rendering is the process wherein a 3D model is turned into an image, video, or animation. It comes complete with special effects that contribute to a real-life representation of the image/rendering outcome in question.
Allow us to elaborate on the distinguishing factors:

They Produce Different Output Files

A 3D modeling job results in a 3D geometrical file. A render, on the other hand, is the artistic representation of the same. It can be made available in the form of an image, a video, or an animation. The animated movies we like? That’s 3D rendering in all its glory.

One Follows The Other

3D modeling is step one. It’s the basis on which 3D rendering is built. Without 3D modeling, 3D rendering is a no-go, as you won’t have any digital assets to work with.
You can think of them in these terms. 3D modeling is much like those clay figurines you made back in school, or the cardboard projects you undertook. That’s where modeling ends.
3D rendering breathes life into this 3D model. It’s why the technique is also called a visualization process. A render will arrange the 3D models, add special effects and lighting, customize it according to the client’s preferences and position the camera accordingly. Once this is done, it’s left to the rendering system to work its wonders.

3D Models Are Multi-Use

3D models are very versatile. They can be easily modified, which is one of the reasons why you’ll notice that 3D models created by a professional can change drastically by the time they reach a client.
One 3D model can, therefore, be used for multiple purposes – if you aren’t happy with the initial templates, you can easily get the design edited to your preferences.

A 3D render, on the other hand, doesn’t offer much versatility, to begin with. There are exceptions to the case, however. For example, 3D rendered furniture can be used against different backdrops, with changes in lighting and texture. You can also reuse a rendered scene for different pieces of furniture – adopting new wallpapers or ambient lighting settings to efficiently create new spaces with ease.

If you’re still confused, that’s okay! You can ask the render or the studio to help you distinguish what type of service you need.

What Does Rendering Include?

As discussed, rendering is essentially a computer graphics process. It converts physical 3D models into 2D images with the help of a computer software program.
The model in question follows a strictly defined language or data structure that contains geometry, texture lighting, and viewpoint information, among other things. Rendering usually applies to graphics and videos but it has the potential to encompass the audio sector too – it can be used to realistically simulate audio direction in 3D digital environments, for example.

3D rendering is one of the most important facets of computer graphics. It’s almost always connected with other processes and is the final step in the graphics pipeline.
So, what does rendering consist of? Let’s take a look.


Rendering has two categories, namely, pre-rendering and real-time rendering. They can be distinguished by the speed of the computation process coupled with the image finalization.
Generally speaking, animated films use pre-rendering to achieve extraordinary levels of detail and visual fidelity, although the process may take hours or even days depending on the computational power of the graphics card used for rendering.

On the other hand, real-time rendering can be found primarily in video games, where each frame needs to be rendered within a few milliseconds. This lets a player interact smoothly with the digital world being rendered around them.


While most techniques work as standalones, a render may choose to use a combination of two or more techniques to get optimal results at a reasonable cost.
Major computational techniques include:

  • Scanline rendering and rasterization
  • Ray casting
  • Radiosity
  • Ray tracing

Some of these techniques, such as ray tracing, allow for hyperrealistic depictions of light and texture – allowing for immersive, photograph-quality renders of furniture designs.


Because of the large number of calculations, getting a complete all-around accurate outcome with significant attention to detailing can be near impossible.
In events like this, the focus is then allocated either to certain areas of a design or unimportant objects are removed from the equation altogether.

Now that you know what really constitutes a 3D rendering and how to distinguish it from 3D models, it’s time to focus on the real deal.

Vray and Corona Furniture Rendering – Is it Worth The Hype?

When it comes to furniture designing, you can’t just settle. You have to find the best possible software that can deliver photorealistic imagery accurately and in a short time frame. That’s where vray furniture rendering comes into play.
Mainly used to create a variation of CG imagery to give a sense of how a piece of furniture, say, a rendered sofa will fit into a home environment, vray furniture rendering, when combined with real photographs are used to create photorealistic imagery.
Similarly, Corona Renderer offers great performance with a package that fits neatly into Autodesk 3DS Max’s systems –
While both options are excellent, PlusRender takes a stylized, architecture-focused approach that can use both technologies – depending on which user case scenario you’re working with.

How Much Does a Design Rendering Cost?

As a general rule of thumb, the more complex the design, the higher the rendering costs.
For example, a full architectural structure can easily cost you thousands of dollars but if you’re focusing on the interior of a certain room, you can expect to be charged anywhere between $250-500.

piece of furniture to be 3D

Design rendering does not have a set cost structure. It all boils down to three factors:

  • The complexity of the piece of furniture to be 3D modeled.
  • The level of detail of the scene you want the furniture to be rendered on.
  • The industry the 3D furniture rendering is done for.

That said, a few factors like deadlines, the size of the files, and the experience of the render artist can greatly impact the cost structure of 3D design rendering. So make sure you always plan your renders well in advance to avoid paying an extra fee.

  • Great designer tool since it allows you to visualize your design in a specific scenery, and you can test with multiple, materials, textures, colors.
  • It allows you to test the demand for a product before even producing it. You can literally showcase your product and gather consumer data like the reactions, thoughts, likes and of your customers
  • You can run polls of what your customers prefer before producing any of them
  • You can use the same 3D rendered scene with different objects.
  • You can also make some edits to the actual scene like changing the ambient, wallpapers, etc.

Basically a new way of improving your designs, testing them in the market to gather extremely valuable data and make all the traditional processes much faster and cost-efficient.

PlusRender in particular offers a great rendering solution for interior design. With their team’s experience and impressive portfolio, expect excellent value for money on all kinds of projects – whether you’re looking for basic photorealistic renders, or a full-fledged video and 360-degree virtual experience.

Wrapping Up

Furniture rendering is on the cusp of a great new digital era. Tired of playing around with furniture layouts and going through multiple photograph sessions – all while wasting both time and money?

Furniture rendering allows you to set your imagination free from practical constraints, and spend a fraction of the cost.
That alone can give you an accurate idea of how a certain design will look in real life and you won’t even have to utilize manpower! It’s a win-win.

We highly recommend PlusRender as the interior designer’s visual tool of choice. To learn more about PlusRender’s excellent features and capabilities, click here.

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