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House Aerial View in Real Estate Marketing and Sales

Real estate agents sell dreams. If you are one then innovative tech can help you sell better. 

State-of-the-art technology, like house aerial view that provides stellar 360-degree views of the property to clients can be a key enabler for your business. 

While traditional pictures and listings don’t stand a chance in this digital-first world, house aerial views can maximize your sales and reach. 

Understand The Meaning of Aerial View

Aerial view refers to photographs taken from a vantage point that provides a bird’s eye view of a place and/or a property. 

Initially, helicopters, satellites, fixed-wing aircraft like gliders, and balloons were used to offer a bird’s eye view of a specific structure or area, but recently we’re seeing a move towards drones — a much more affordable option that can be deployed even in limited spaces. 

There are different types of aerial photography, categorized according to: 

Camera Axis

Aerial photographs are generally classified into three categories based on the camera axis.

Vertical Photographs

These photographs are vertical to the ground surface, looking straight down. It covers a small area, offering little to no relief. However, it can be scaled, so you can use it to measure objects and distance, making these aerial views a valuable asset to cartography and photogrammetry.  

Low Oblique Photographs

These photographs are taken by tilting the camera 15 to 30 degrees with respect to the vertical position. They don’t display the horizon, so the image could appear distorted. It is commonly used to take pictures that require attention to detail and is thus employed in reconnaissance surveys. 

High Oblique Photographs

These photographs are taken by tilting the camera by approximately 60 degrees. Unlike low oblique pictures, it covers a larger ground and has the horizon visible. It is best used to identify landmarks and features, whether natural or man-made. 

Image Scale

Scale is an important factor in aerial views and based on it, aerial photographs can be classified into: 

Large Scale Aerial Photographs 

These photographs are taken when the aircraft is flying closer to the ground. As a result, it captures a smaller area but in a bigger dimension. This makes such images helpful for getting a closer look at a piece of land to measure objects and scan for damage. 

Small Scale Aerial Photographs 

These photographs are taken when the aircraft is flying at a much higher elevation. It captures a larger area in a single shot, but the image dimension is smaller. 

These are typically used to study large areas with features that don’t need to be mapped. 

Additionally, aerial views can be categorized by the type of film used. While most use black and white film, color, infrared, etc., can also be used depending on the purpose. 

What is the Aerial View For?

Aerial views are an indispensable tool for remote sensing, interpreting places, objects, and their features. They have a broad range of uses, including: 

Asset Monitoring 

It offers ease of accessibility for remote asset inspection to local governments and commercial industries. With aerial surveillance, you can monitor assets to identify patterns and anomalies, easily assessing property damage with high-res images. 

It minimizes the time and resources required for in-person inspections. 

Disaster Management 

It can offer situational awareness, whether for an earthquake or a tsunami, helping gauge conditions of roads and buildings to help relief workers and first responders recognize which areas have been compromised. This can help them narrow down their search field that requires immediate support, helping save maximum lives. 

Conservation

It provides dynamic information on deforestation, wildlife population change, and global warming indicators in specific areas — even in, say, a stream or a mountain, equipping us to better mitigate changes to protect and restore biodiversity.  

For eg: It has helped researchers count (and keep track of) the gray seal population. 

Precision Agriculture 

When paired with multispectral sensors, it can provide high-resolution images. This could help farmers understand plant health better without spending a bomb on manual data collection, allowing them to plan interventions, find out crop site suitability to maximize yields, and so on. 

Use of Aerial View in Real Estate

There’s no denying the utility of aerial view, but how effective is it in real estate? 

Consider this: 41% of buyers look at properties online to kickstart their homeownership journey. So, if you want to convert prospects into paying customers, you must explore refreshing ways to give them a feel of the space they won’t forget. 

This is where aerial views come in to help. 

83% of homeowners would prefer to list their property with agents who use aerial technology (here: drones), making it a must-have for showcasing properties. 

Why is it so popular with the masses?

For convenience and accessibility. 

House aerial view focuses on the structure from a vantage point, highlighting its unique features and surrounding areas, such as front and back yard, roofing, and proximity to essential services, in the frame of reference for a complete picture. 

Measurements of the same are of a very high positional accuracy, which takes the hassle of in-person visits to gauge the size of the property, the type of roads, the location and neighborhood, etc., out of the equation, leaving prospects to form an emotional connection with the space before they even set foot inside it. 

Aerial View as A Marketing Strategy in Real Estate 

Aerial photo and video content give buyers a 360-degree view of the property in the context of its location. It gives them a better idea of what their life could be like if they lived there — without being physically present in the space. 

It has changed the marketing landscape for real estate, making it an investment worth noting for professionals looking to level up in the $3.69 trillion (2021) industry. 

Offers Dynamic Visuals

Aerial view delivers high-quality, detailed images, videos, and 360-degree coverage, taken from different angles, which gives it an edge over traditional photography. 

Did the owner install solar panels to reduce environmental impact? It’ll tell your customers that. Did the owner change their roofing or storm sewer system? It’ll tell your customers that, too. 

By offering innovative, 360-degree views harvested by intelligent sensors and top–of-the-line cameras, house area view becomes a fantastic option for giving prospects a complete look at the structure. Aerial views also highlight aspects that would have remained hidden with traditional photography.

But wait, it gets better. 

Aerial view also gives developers a wider view with a different perspective. So if the buyer wants to change an element or two post-purchase, they can do so without trial and error as they have an informed sense of the space. 

It Focuses on the Location to Enhance the Buyer Experience 

House aerial view provides what customers want: convenience. 

It has revolutionized real estate, right from high-end properties, villas, and affluent homes to islands and acre-lots. Instead of restricting the buyer’s experience to a feel of the place alone, it gives them the lay of the land, showing them the walkability of the area, the proximity to schools, transportation, stores, and other factors. 

By offering an immersive bird’s eye view of the layout, it generates a buzz around the property, showing buyers the kind of lifestyle they could have by staying there. 

It helps draw people in and allows them to make more informed purchasing decisions.

It Generates New Business 

Your real estate business isn’t going to grow on its own. 

It needs a push in the right direction — something a house aerial view can offer.

This dynamic marketing strategy eliminates the risk of nasty surprises buyers discover when they visit the property in person by highlighting every feature the property has to offer. This transparency inspires excitement in prospects, which results in better conversion rates and more business opportunities. 

It Highlights More Features 

The beauty of aerial views is that they can be shot in different modes and a variety of angles — even covering corners with the extensive range of image settings. Their mobility can be used to shed light upon features that usually take a backseat with traditional photography, however professional, and also focus on the best features. 

By doing so, house aerial view photography can help garner interest and attention, persuading the buyer to seal the deal by signing on the dotted line.

It Gives You A Competitive Edge 

The real estate industry is very competitive, making it challenging for agents and companies to find their footing and impress clients. 

House aerial view can make this journey easier for you. 

Creative aerial views are much more likely to be clicked on and shared online, which allows real estate companies and agents to market their business to a broader audience. It helps you outsmart — and, dare we say, overtake your competition, making it substantially easy to secure clients. 

House Aerial View for the Win

Aerial view highlights every angle and detail of the property to intensify the elements of the real estate, making it a promising way to showcase your listings. 

At Plus Render, we combine the best of technology to offer interactive and engaging photorealistic renderings that sell. 

Interested? Call us today to receive a quote. 

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