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How 3D House Tours Are Making Real Estate Better

3D technology is sweeping across industries, radically improving the way we do business. This is especially true in real estate where many professionals and companies are turning to 3D house tours.

By incorporating 3D technology into real estate, the industry can offer breathtakingly realistic 3D house tours while making viewing, construction, designing, and selling substantially more convenient.

Want to learn more about 3D house tours? Join us as we explore five of its benefits and suggest how you can use it for property viewings.

Benefits of Using 3D House Tours for Real Estate

A 3D house tour has six major benefits for you and your clients:

1. Offers an Immersive Tour Experience

In a Zillow survey, 79% of respondents said that they prefer viewing 3D virtual tours and digital floor plans when buying a house. A 3D house tour offers an immersive walk-through experience that is better than 2D images. 

The interactive digital design of a 3D walkthrough helps buyers get a better understanding of a property’s layout. They can explore the house on their own ‌and ask questions right away from the comfort of their homes. They can also check out the views from the windows and balcony, the natural lighting, fixtures, and other aspects. This helps them quickly proceed to the next step in their buying journey.

2. Saves Time and Energy

A 3D house tour enables home buyers and property agents to tour and show properties at their convenience. They can digitally visit many houses without having to physically be on location. This prevents them from expending time and energy that they would normally need to travel to far-off properties.

Buyers can check out virtual tours of different houses and zero in on one that meets their needs and preferences. They can also access these 3D house tours anywhere and anytime from their laptops and smartphones.

This allows clients and real estate agents to focus on other important aspects of buying and selling homes. It also prevents sellers and agents from worrying about scheduling and staging tours while being on-site for many hours.

3. Creates a Personal Connection With Buyers

Potential buyers can walk through a house in their own time and at their own pace. This helps them create a personal connection with the house. They can get an idea of how it would feel to live there even before they physically visit it.

By viewing the property in a virtual environment, they can better appreciate its layout, see if it can accommodate their needs, consider improvements they might want to make, and even think about how they might decorate and live in that space.

4. Boosts Website Traffic and Awareness

As 3D house tours are a relatively new tool, offering them as a service will give you a competitive edge. It will help you bring more customers to your website which will raise your search engine rankings, allowing you to build brand recognition and credibility as you attract even more buyers. 

As a result, you can enjoy more in-person tours that increase your sales.

5. Enables Real Estate Agents to Provide Better and More Focused Customer Service

Since 3D house tours reduce the reliance on in-person meetings and ocular visits, real estate agents have more time to focus on high-probability buyers who already had a virtual tour. Virtual tours let them easily and automatically sift through casual buyers so they can pay more attention to high-interest clients. 

This enables more attentive customer service, better time management, and more efficient processes.

How To Use 3D Designs to Showcase a Property

There are a couple of ways to effectively use 3D-rendered designs for showcasing properties. 

1. Showcase Listings

Use 3D renders to create an interactive visual representation of property listings and attract more potential buyers. You can use them as an effective marketing tool and help customers make an informed buying decision.

2. Show the Final Look of Unfinished Properties

If you have a property that is under construction or renovation, use 3D designs and 3D house tours to help potential buyers understand what it will look like upon completion. This can help them make faster decisions while speeding up the buying process.

They can also suggest changes they need in the design and help you create a finished product that satisfies your customers.

Main Differences Between Physical and Virtual Tours

Here are the five key differences between physical and 3D virtual tours:

1. Time

Potential buyers walk through many properties before they finally choose one. In traditional in-person property viewings, this can take a lot of time for buyers and real estate agents. In most cases, they have to travel to distant locations to visit properties. 

Meanwhile, virtual tours allow buyers to view an endless number of properties without leaving their homes. They can check out different houses and narrow down their choices without wasting time and energy on traveling and walking.

This allows them to limit their visits to properties that they’re particularly interested in.

2. Costs

Traveling to and visiting a large number of properties for in-person viewings cost money for everyone involved. Agents have to spend money on staff and other expenses while interested buyers need to pay for transportation for on-site visits.

With virtual property viewings, buyers and agents can spend less on travel. Agents can also optimize their staff and other resources while reducing associated costs.

Additionally, virtual real estate tours are a lot less expensive than an employee’s annual salary. Companies like Plus Render can provide competitively priced 3D house tours that you can use again and again after they’ve been created.

3. Experience

Physical tours and virtual tours each have their own benefits and drawbacks. 

Physical tours cost more time and money but they offer a real, live viewing experience wherein buyers can experience the sights, sounds, smells, and feel of a house that virtual tours cannot replicate. They can also look across the fence to catch sight of their potential new neighbors.

In addition, buyers and agents can enjoy a face-to-face dynamic since they can communicate in person.

In contrast, virtual tours lack the real-world feel of a live visit. However, they still offer a superior viewing experience compared to flat 2D images. They allow buyers to view a property from various angles and even talk to an agent through digital channels.

Moreover, buyers can also control the amount of time they spend in each part of the house as well as where they go and what they look at.

In the end, both are useful for different stages of the buying process. Interested clients can first take a look at the property through a 3D house tour before proceeding with a physical visit if they’re still interested in the place.

4. Customer Base

Virtual tours trump physical tours when it comes to growing a customer base. Potential buyers can do virtual tours from anywhere in the world.

Meanwhile, buyers have to consider various factors like time, costs, convenience, and so on when opting for a physical tour. Many buyers may find it difficult or may not be ready to travel to distant locations for in-person viewings. This limits an agent’s customer base and, in turn, sales.

Future of Virtual Real Estate

The advent of virtual reality (VR)  is transforming the world of real estate. Earlier, people could only buy, sell, and invest in physical, tangible real estate. Today, they can invest in property in a real or even a virtual (metaverse) location.

As is the case with traditional real estate, virtual real estate allows people to buy, sell, rent, and develop properties. It lacks the inconveniences of tangible real estate such as traveling in person to hunt for properties and handling paperwork, agents, and so on.

Metaverse real estate also has greater flexibility as you can buy land in the metaverse and build anything you want. You could create a virtual shop, school, digital art gallery, event center, gaming experience, and more.

However, you still need to do your due diligence and buy properties in good locations and with rising values to earn satisfactory returns. But overall, virtual real estate is an emerging field with excellent growth potential.

Recent years have seen more buyers and investors experimenting with virtual real estate. There are also more platforms offering a wide range of services in the field. The future seems bright for virtual real estate as more people look toward it to expand and diversify their portfolios.


A 3D house tour is a fantastic way to showcase properties to buyers while saving time, energy, and money. It also provides a high level of convenience to buyers. This makes it a lucrative feature that agents and sellers can take advantage of.

With Plus Render, you can easily create a 3D house tour that attracts the interest of your customers. We also offer 3D house tour creation services at affordable prices to suit different budgets. Book a call or contact our team today for more information.

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