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Improve Marketing and Communication with Building Renderings

Real estate is a highly competitive and dynamic industry where visuals play a crucial role in how successful a property is. Hence, photorealistic renders have emerged as a game changer with lifelike imaging that showcases the architectural designs and features of a property that can be created even before the building is built!

Renderings of any real estate property — be it a residential, industrial, or commercial building — are extremely beneficial to all the stakeholders involved.

Let’s explore all there is to building renderings- the different types, their advantages, and uses across the real estate industry.

What Are Building Renderings?

Building renderings, like all other architectural renders, are three-dimensional visualizations of a property. They may also be photorealistic images or videos of fully built structures or one that is under construction.

The main goal of a building rendering is to illustrate what the interiors and exteriors of a building might look like. This includes the overall ambiance, surrounding areas, design and architectural features, and other details or amenities.

From captivating marketing materials to enabling informed decision-making, renderings are essential tools for showcasing a property’s potential. They help streamline processes, save time and money, enhance collaboration, and promote sustainable design. They have revolutionized how properties are planned, marketed, and built by consolidating all relevant and important information in one viewable file.

As an industry, the 3D rendering market is expected to be worth over $35 billion by 2032. The adoption of this technology is thus only anticipated to grow in the next decade.

Main Types of Building Renderings and Their Uses

Building renderings may differ from one project to another depending on the details and features that need to be showcased, and the information that needs to be communicated.

Generally speaking, renderings can be classified according to the perspectives and interactivity they provide.

Static Renderings

These renderings depict buildings with a single or set of images. They are distinct from 2D images because of the lifelike realism they offer. Viewers can see the space as though they were viewing it in person or as if a photo of the actual area was taken.

Photorealistic images can be used to create an accurate, realistic 3D visualization of a particular space. They showcase minute details such as how natural lighting, different objects, surfaces, elements, textures, and colors interact with each other, and more.

Despite the photorealistic touches, they don’t offer the same immersive feeling as interactive renderings.

Interactive Renderings

Interactive renderings (IR) are precisely that — images that offer interactive elements such as the option to change the environment, lighting, angles, and almost any part of the render. 

IR also incorporate the ability to navigate the space so users can enjoy a richer experience. They can go through the building at their own pace and appreciate its different details. 

During the development of interactive renderings, real estate companies can choose between 3D walkthroughs and 3D flythroughs: 

3D Walkthroughs

A 3D walkthrough is a 3-dimensional visualization made to allow viewers to “walk” through a property digitally. It provides the feeling of walking through a space so the viewer can observe it at eye level and understand what it would feel like to physically move around it. This is often used to showcase a building’s interiors.

3D Flythroughs 

As the name suggests, a flythrough is an aerial view of a property. It offers a bird’s eye view which showcases not only the inside of a building but the exterior layout and surrounding areas too. 

With its 360-degree visuals, viewers can “fly” through the development to look at the height of the rooms, spatial distancing, floor plans, and other features. Viewers can also see the materials, textures, and colors of the building’s exterior. They can also admire all the outdoor amenities like swimming pools, decks, balconies, patios, streets, walking paths, sustainable features, and more.

To make interactive renderings even more immersive, these visualizations can be experienced with a virtual reality headset. VR can be a great way to enhance communication and provide a remarkable user experience for marketing and advertising purposes.

Interior Renderings

When you need to present property, there are two types of perspectives that are most important: interior and exterior. Interior renderings show others what it would be like to be inside the building. With interior renders, stakeholders can appreciate the layout, how space flows, and other interior architectural and design details.

They can also create a mock-up of what the finished space will look like once it has occupants. Hence, interior renderings can include furniture, appliances, office equipment, and other practical as well as aesthetic touches.

Exterior Renderings

Real estate professionals and their clients aren’t just concerned about how a building looks from the inside. The way it blends or stands out in its external environment is also important. After all, a structure’s external view is the first thing that everyone sees. 

Exterior renderings give stakeholders the opportunity to appreciate what the building will look like when completed. They’re useful for understanding a building’s surrounding terrain and environment. This includes a view of the topography and how it complements the other structural units in the vicinity.

These renders are extremely useful for all kinds of marketing purposes. They can be used in brochures, website headings or backgrounds, marketing emails, and more — basically, wherever images are needed to showcase a property.

Why You Should Use Building Renderings For Your Project

Be it architects, real estate agents, marketing agencies, potential buyers or tenants, property owners, or construction crews, building renderings are extremely useful for everyone involved in a real estate project.

Here are some benefits that illustrate why you should consider harnessing the power of building renderings:

Enhanced Visualization

Renderings provide realistic visuals that can be extremely helpful for stakeholders who want to visualize the layout, functionality, and overall aesthetics of a property.

2D architectural drawings may be difficult to comprehend and visualize, making it difficult for viewers to gauge what the final results will look like. Building renderings allow the drawings to be brought to life, making it possible for viewers to experience what the space will actually look and feel like.

Better Customization

Renderings help showcase potential modifications or upgrades, allowing viewers to see the different ways in which they can customize a space to fit their preferences.

They can be easily edited and changed to tailor the results to what the client or buyer expects. This allows them to understand how they might change a space to fit their needs. 

Better customization is extremely handy for stakeholders who want to see the property even if it’s still in its early stages of construction. It’s also useful for viewers who want to renovate a space so it can better fit their aesthetic sense.

Encourages Informed Decision-Making

Renderings are useful for potential buyers or renters who wish to assess a property’s suitability and future potential before finalizing a deal. With a render, they can understand the different features, customization options, and more which helps them be more confident and informed in their decision-making.

Building owners and developers can also make better decisions with the help of renderings as they can visualize what the architect or designer has planned. They can also understand the scope of work and potential limitations with regard to materials and colors as renderings help identify what is and isn’t feasible.

Streamlines Communication

Visual aids minimize miscommunication by ensuring that all parties have a clear understanding of the work involved and the final results.

If construction crews only have technical drawings to refer to, there is always a possibility that design details and aesthetic elements become lost in translation. The risk of errors is also higher when there is no accurate reference for the final results.

Renderings thus offer a better reference point that enables better communication, collaboration, and faster decision-making.

Cost Effective

Building renders provide accurate and detailed visualizations of a property, which can help reduce costs during the design, planning, and construction stage.

This is because it reduces the risk of miscommunication and errors which can be costly to rectify.

It’s also possible to identify flaws and make changes during the design stage, thereby simplifying the process when the actual construction or renovation begins. This increases efficiency and reduces waste in terms of resources and time. Though commissioning a render entails additional expense, these benefits allow builders, architects, and designers to save time and effort while minimizing costly mistakes.

Improves Marketing Efforts

Building renders can revolutionize marketing efforts and make a better impression on buyers as they can come across as technologically-advanced.

They make brochures, websites, and advertisements more appealing and effective. They also showcase the property better and more accurately, helping realtors gain the trust of interested parties.

In addition, real estate agents can showcase multiple properties in a shorter time span, particularly through virtual tours. Potential tenants and buyers can also gain a more accurate understanding of the property, allowing them to reach decisions faster.

Final Thoughts

Regardless of the type of building you’re managing, building renderings can make your space look more welcoming, attractive, and functional. It also helps in the development process so everyone in the real estate development project saves time, money, and effort, reduces errors, and becomes better aligned with the intended outcome.

Whether you need a residential building to look more homey, a commercial building that attracts brands and patrons, or a corporate building that is functional and efficient, renders help you transform different spaces so they appeal to different audiences.If you’re looking to harness the power of building renderings and use them to your advantage, get in touch with us at Plus Render. Our professionals have all the skills and expertise required to make your property come to life.

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