• SHA Residences Emirates – Dubai, UAE
SHA Residence Emirates achieves 6.5M impressions in just 2 months, generating over 100 sales offers
“This is the best sales tool and content I’ve ever seen for an off-plan project.”
- Michal Hansen, Partner - Head of Exclusive Project Sales at Knight Frank
Project Name
Clients
The most exclusive wellness and longevity island in the world. Located between Abu Dhabi and Dubai, SHA Residence Emirates blends health-focused living with ultra-luxury resort amenities. Designed to redefine wellbeing in the region, the project needed a compelling digital presence to overcome early sales and perception hurdles.
The Challenges.
.01
Widespread misconception about the project’s location and accessibility.
.02
Traditional renders failed to convey the lifestyle and wellness narrative.
.03
Prospective buyers often asked: “What is SHA?”—the brand story wasn’t getting across.
The Results.
Impressions
0 M
Sales Offers
We collaborated with Knight Frank and IMKAN Developers to launch an immersive experience for SHA Residence Emirates that reframed perception, drove awareness, and accelerated engagement. The results speak for themselves:
- Clearly demonstrated the project’s connectivity to both Dubai and Abu Dhabi
- Replaced static renders with a lifestyle-driven, emotionally engaging experience
- Reached 6.5 million people in just a couple of months
- Generated 100 qualified sales offers in under 60 days
Clarity of Location & Connectivity
Sub-title: Seamless access between Dubai and Abu Dhabi
One of the biggest challenges was the perception that the location was isolated. The virtual tour addressed this directly by showcasing its positioning and direct routes to both cities. Aerial visuals, real-time POIs, and interactive navigation helped buyers immediately understand how well connected the island really is.
Feel Connected with the Lifestyle
Sub-title: Experience wellness, not just square meters
Buyers don’t form emotional connections with floor plans—they connect with vision and feeling. The experience brought SHA’s wellness-first philosophy to life with immersive visuals of the beach, pathways, amenity areas, and tranquil landscapes. Buyers could instantly imagine themselves living there.
Real-Time Pricing & Availability
Sub-title: Transparent and dynamic sales tool
We integrated real-time pricing and inventory into the experience, enabling users to explore available units, compare layouts, and check live availability—without needing a sales agent. This frictionless approach built buyer confidence and accelerated decision-making.
Immersive Showroom.
Animation & Film.
Featured Projects.
- All
- 3D Rendering
- Real Estate Animation & Film
- Web Design
- Branding & Identity
- Brochure
- Social Media
- Interactive Virtual Tour
- Immersive Showroom
- Trade Show Preparation
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Helping You Succeed.
Real stories of visionary clients shaping the future.
"This is the best sales tool and content I've ever seen for a project launch."
Project Name
Clients
“We used to rely on standard property listings with static renders, but what Plus Render delivered was on a whole different level. From the tour to the video to the immersive experience. It actually makes people stop and feel the project, which is exactly what you want when you're selling homes.”
David Krauker
Vice President Real Estate Development
…It actually makes people stop and feel the project, which is exactly what you want…
“Our competitors are still using static 3D visuals, while we’re offering a fully immersive virtual tour. It’s more engaging and feels a lot more premium to clients.”
Teresa Cano
Property Marketing - Associate Director
…competitors are still using static 3D renders, while we’re offering a fully immersive virtual tour.
"Everyone’s trying to step up their marketing, but I think we’re ahead of the curve thanks to Plus Render. The immersive experiences and sales materials really give us a stronger presence at launch."
Alexander Heubes
Managing Director EU
…The immersive experiences and sales materials really give us a stronger presence at launch.
"What I really appreciate about Plus Render is that they’re not just a render supplier, they cover everything we need: brochures, branding, immersive tours, video, even our website. It’s the full package, and that makes our lives so much easier when launching a development."
Bart Snijders
Sales Director
…they’re not just a render supplier, they cover everything we need…
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