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The Power of Walkthrough Videos in Real Estate Marketing

Video marketing is dominating the real estate industry and it’s easy to see why. 

We remember 95% of the message when we see it on video compared to 10% of text. Because visuals are more engaging and immersive, it makes sense that real estate listings with video receive 403% more inquiries than those without, especially considering that 73% of sellers choose realtors who use video! 

While regular videos allow audiences to see what real estate properties look like, walkthrough videos add a more immersive element that allows viewers to experience a listing as if they were walking through it.

Let’s explore what walkthrough videos are in greater detail, their benefits, and why you should hire professionals like Plus Render to create them for you.

Make a Bigger Impact With Walkthrough Videos

Video walkthroughs are short, dynamic, and immersive clips that make it easier for the viewer to explore the property. They showcase various details from the dimensions and layout to winning features that help seal the deal. They can be used to highlight features like a dedicated pantry, premium appliances, hardwood floors, and energy efficiency. They can trigger emotions which can have a substantial influence on our cognitive processes and make people more likely to take action.

Moreover, they can lead to a 157% increase in organic traffic from search engine results pages (SERPs). They can also be used to sell homes that haven’t been built, enabling developers to generate revenue from pre-selling properties. 

How Are Walkthroughs Different From 3D Videos?

3D videos are a collection of images in movement, carefully placed in a digital space to create visuals from different viewpoints. When formatted as a 3D virtual tour or animation, they offer realistic and interactive insights into what an architectural property would look like once built. In doing so, it gives prospects more confidence in their purchasing decisions. 

Walkthroughs, on the other hand, refer to how the space is presented. Images follow a specific order so viewers feel like they’re exploring a property’s interiors themselves. 

Though both are great tools for bringing real estate properties to life, walkthroughs have a few unique characteristics.

Greater Focus on the Interior Space

Walkthroughs are precisely that—they walk you through the inside of a property, including its hallways, corridors, and rooms. During the walkthrough, interested buyers can take note of the furnishing, the materials and their textures, the color schemes, and other interior elements.

Meanwhile, 3D videos don’t necessarily focus on a listing’s interiors. They often highlight certain areas or features of a property which could include aerial and exterior perspectives.

Offers Clearer Ideas of the Layout

Because walkthroughs take viewers on a tour of a place, they offer clearer ideas of how space flows inside it. This type of marketing material can thus give prospects a better appreciation for the various rooms inside and how the different parts of a home or building flow and connect with one another.

Simulates Navigating Inside the Property

Walkthroughs make you feel as if you’re navigating the property on-site. The recreated digital environment depicts what it feels like to stroll through the halls, enter the rooms, and explore the space inside. 

Depending on the type of walkthrough, users can navigate on their own, look at the ceiling, floors, walls, and other details, or embark on a programmed sequence that takes them through a listing’s notable areas.

Should You Use Walkthroughs or 3D Videos?

Walkthroughs and 3D videos aren’t opposite sides of the coin. 3D videos can actually be used to create immersive walkthroughs. But let’s say you’re debating whether to use a 3D video that highlights different areas of the property instead of a walkthrough that only gives audiences an inside view.

Here’s what you need to remember: Use walkthroughs if you want to focus on a listing’s interiors and layout. Use 3D videos if your intention is to highlight external areas or a mix of interior and exterior angles.

Knowing their purposes will allow you to use the right renders at the right time, allowing you to reap their full benefits in your sales and marketing efforts.

Now that you’re fully aware of these two valuable tools, it’s time to think about how to produce them.

Making Home Videos vs. Hiring a Professional

Should you attempt to make a home video or hire a professional? In a nutshell, it’s best to hire a professional like Plus Render to create your videos for you.

When it comes to these specialized videos, there are several factors to think about:

Learning Curve 

Making walkthrough videos is a complex technical skill that comes with a steep learning curve. So, the question is—do you have the time, energy, and resources to learn a new and complex craft?

To create a walkthrough or even a 3D video, you’ll need to learn how to capture the right angles, process the images, and assemble them in a usable file. In addition, you’ll also have to arm yourself with the right equipment.

That’s a tall order when you’re also managing your sales and marketing. 

Cameras and Video Editing Equipment

You also have to learn about and invest in cameras and video editing equipment. This means acquiring a wide array of tools like cameras, lenses, microphones, lighting, and video editing software like Adobe Premiere Pro, Apple Final Cut Pro, and CyberLink PowerDirector 365. 

Altogether, these items will easily cost you thousands of dollars. 

Output Quality 

You’re leveraging walkthrough videos to enhance your marketing materials and efforts. However, if your video doesn’t look polished or fails to offer a seamless user experience, it can hurt your marketing and make you look unprofessional. This is a major reason to opt for renders from visualization studios. 

Their experts are specially trained to create walkthrough videos that are immersive, realistic, and beautiful which can only help your sales. They understand the rule of thirds, know the right length for shareable content, the type of lighting that will highlight your unique selling proposition, the filters and overlays that take raw footage from good to great, and have a deeper understanding of what works. 

Plus, they have access to state-of-the-art equipment. 

So, if quality is non-negotiable to you (and it should be), avoid doing the task yourself and allow professionals to do what they do best. Leverage their experience and expertise so you can fully enjoy the advantages of professional-looking walkthroughs that convert.

Novice attempts at producing videos could result in shaky footage with questionable cuts and poor sound quality. This can turn off potential buyers and affect sales.

Production Time

If you’re an amateur at creating walkthrough videos, learning how to create them, getting your own equipment, producing clips, and editing them take a lot of time. Despite these efforts, quality results aren’t even guaranteed.

Creating walkthrough videos takes a lot of time for professionals so consider how much more time a newcomer would need to get the hang of things and produce satisfactory results. It can be a frustrating and time-consuming learning process, time that could be better spent focusing on your real estate practice.

Take a look at this general timeline for producing a video:

  • Preparation and strategy – 1 week
  • Creative development – 1 week
  • Pre-production planning – up to 2 weeks
  • Production – up to 1 week
  • Post-production – 2 to 3 weeks

That’s easily two months of full-time work.

On the other hand, working with a professional can save you time and headaches. They have specialists who know what they’re doing and have been trained to produce quality results. This means that they can work more efficiently, creating video content that helps you meet your objectives. They can also offer recommendations that can make your walkthrough better and more effective. 

Customized Results

Hiring a visualization studio opens up opportunities for immense customization. Even before production begins, they will prepare a brief that communicates what you want to achieve, specific features you want to highlight, details you want to include, etc. For example, you can ask that your logo, contact information, and the property’s dimensions be included. This preparation helps the company create a walkthrough that meets your expectations and helps you achieve your marketing goals. 

Once a draft walkthrough is ready, you’ll review it and can ask for any necessary revisions. 

Cost

Walkthrough videos typically cost between $500 and $3,000 per minute. The exact price differs based on the quality of production, the type and length of video, the complexity of planning, and the equipment required. 

While that may sound like a lot of money, the equipment for video production doesn’t come cheap either. Since video editing computers are resource-heavy machines, they’ll cost you at least $2,000. Professional cameras are priced between $1,000 and $3,000. Meanwhile, quality lenses sell for $500 to $50,000.

Since video production rates include the tools, manpower, and expertise you need to create an impressive video, leaving walkthrough videos to the pros is more cost-effective and smarter.

Plus Render: Quality Walkthrough Videos That Sell

Make the most of your walkthrough video by enlisting the help of Plus Render, a trusted name in real estate visualization. We work on a variety of real estate materials, including walkthroughs, 3D videos, flythroughs, video tours, and more. 

We do the heavy lifting so you can focus on the big picture—getting leads and closing sales.Get in touch with us for immersive, engaging, and compelling walkthrough videos.

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