Architectural Visualization 3D Rendering Services

Why Use Real Estate Rendering

Players in the real estate industry face tough competition. One of the best ways to stand out is by using real estate rendering — a feature that lets prospects take a virtual tour of the property and helps them visualize your space in 3D. 

Real estate rendering is known to keep website visitors on your page for longer, generate more views, and increase your chances of ranking higher on Google’s search results. Ultimately, they can help generate more inquiries and allow you to achieve return on investment faster.

In this article, we take a closer look at what real estate rendering is, further explore its benefits, the factors to take a look at when considering it, and why you should seriously look into it.

Let’s dive in.

What Is Rendering in Real Estate?

Real estate rendering helps potential buyers better visualize an architectural project from different angles, including shots of its interior and exterior build. A high-quality render will make you feel like you’re physically taking a tour of the property and experiencing it firsthand. 

Real estate rendering is changing the way people buy and sell properties. From 360-degree tours to fly-throughs and animations, this immersive visual aid can help promote listings better than an architectural or engineering drawing, or an image of a floor plan.

How It Works

To create visually appealing real estate rendering, images are created with three-dimensional data using computer software that’s designed specifically for them. 3D artists and real estate professionals work together to generate these images. They then use a computer to process and weave together different effects, transitions, and images into one seamless video.

Architectural rendering can take anywhere from 48 hours to a week to complete, depending on a project’s requirements.

3D Rendering: Real Estate Benefits 

It isn’t hard to imagine why properties with real estate rendering are more effective than listings that don’t have them. If you’re considering using real estate rendering for the first time, consider its many benefits:

Helps Visualize Properties 

Why are built houses easier to sell than properties that are preselling or are under construction? It’s simple: buyers can see and appreciate what they’re about to buy — a feature that isn’t available to them when a project has yet to be completed.

Real estate rendering does away with this obstacle because it helps them imagine the property the way the architect sees it. It can enable potential buyers to see what they’re buying even if the project hasn’t been finished yet.


Real estate renderings are completely customizable. You can choose which part and features of your project to highlight, how you want to present it, whether to include interior and exterior shots, the kind of lighting and perspectives you want to use, etc.

Because of its customizations, you can tailor your real estate renderings more closely to the needs, tastes, and preferences of potential buyers.


Potential clients won’t always have the time or energy to personally view real estate listings. Real estate renderings can help you overcome this obstacle since renderings are viewed online. 

They can be accessed together with your listing or website and can be used to sustain interest until the client decides to purchase or is available to physically view your property. 

Reach Many Audiences at Once

You can always have open houses and site viewings but these will be limited by the number of people who are available and willing to attend them. With a real estate rendering, you have a virtually unlimited audience as long as people can view and access your site and listing.

It’s also more efficient since you can show your property to different people no matter where they are or what time it is.

Eliminate Surprises 

Floor plans, pictures of the property, and construction updates can leave out details that are important to the buyer. Real estate professionals can spend a lot of time entertaining inquiries without realizing that their potential buyer has different ideas about the property. This can cause a hiccup in the buying process and can result in a sale not pushing through. 

Real estate renderings can eliminate unpleasant surprises early since they provide accurate depictions of real estate developments. Agents and brokers can then focus on buyers who are more likely to purchase.

While these are the five main benefits, you should also consider that real estate renderings also help potential buyers move further along the sales funnel. They create higher engagement, encourage additional interaction with your listings, are more likely to stay on your website for longer, and can thus help you generate more leads.

Commissioning a Real Estate Rendering: Factors To Consider

If you’ve decided to leverage real estate renderings for your business, you’ve made a great choice. At this point, you may be wondering what you need to consider for your rendering. 

Let us help you by listing down some things you can think about before or as you  look for a vendor who can help you with real estate rendering.

Professional real estate rendering studios will usually ask you about the following:

Time of Day

What time of day would you like your project to be presented in? Do you want a facade with the morning light, afternoon light, or during the evening?

Your decision for time of day will depend on the location and features of your property. If your property is overlooking a city, for example, it might look its best at night with the twinkling lights of the houses beneath it and the silhouette of your project above. A suburban property for families, on the other hand, might look better during dusk with the shapes of family members along tree-lined streets.


What are the perspectives you’d like to include in your real estate rendering? The perspectives you choose will determine the angle you use to present your property. Here are some common ones you’ll most likely use:

  • External 3D elevation: Head-on view of a single property
  • Streetscapes: Ideal for townhouse projects with multiple dwellings
  • Aerial render: Great for showcasing the grandeur of large projects

Other Elements

Additional factors you can consider for real estate rendering are the textures, layouts, zoning, colors, decor, lighting, and eye-catching visuals. 

These can be tailored to the needs of your target market. Here are some examples:

  • If you’re selling apartments in a high-rise building, potential buyers are generally concerned about having access to parks, trees, and open spaces. A facade of your building that shows a nearby park or jogging path can ease this fear and reassure them that this has been factored into the property development plan.
  • Properties that are located in more remote places will have potential buyers asking questions about accessibility. Your real estate rendering can anticipate this need by including shots from the street and aerial views of nearby landmarks and roads.
  • Smaller spaces will naturally have clients wondering if they will have sufficient living spaces and room for furniture. To address this, you can commission a real estate rendering that shows a well-designed interior unit making efficient use of space.

How Much Does a Professional Real Estate Rendering Cost?

Concerned about costs? The price of real estate rendering will depend on the size and complexity of a real estate property and the skill of the renderer. If in doubt, you can always talk to an architectural visualization studio and describe your requirements to get a quote.

Remember, the more detailed the real estate rendering, the higher the labor costs. To give you an idea, rendering a single room can cost you $250 and up while rendering a full architectural property, complete with furniture and other details can cost over $7,000. 

Animation will always be more labor-intensive than stills so be prepared to shell out more money for animated real estate renderings.

You can cut costs by providing your renderer with as many detailed files as you can. This will save the renderer time while ensuring that your real estate rendering is as close to the actual project as possible.

Update Your Marketing Strategy With Real Estate Renderings

3D rendering for real estate makes properties more competitive since visitors can “tour” a property without traveling or speaking to an agent. Realize its potential by consulting 3D architectural visualization firm Plus Render — home of professional 3D virtual tour services as well as image and video rendering.

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