Architectural Visualization 3D Rendering Services

Why Rendering Videos Is the Future of Real Estate Marketing

Finding the perfect home and envisioning life within it is difficult for most buyers. And convincing prospective buyers to purchase an empty, cold space is challenging for real estate agents.

The solution? Rendering videos.

What’s more, it helps companies tell their story better and attracts new clients.

It’s true. Renderings provide an opportunity to sell a design without investing in the project itself, which appeals to most businesses. The series of rendered images or videos also show potential customers what the final design will look like and how their prospective home will function.

Intrigued? Here’s a closer look at how this technology is changing the real estate market.

Render Real Estate Videos

What Is Rendering A Video?

In the context of architectural design, a video rendering has been defined as “a graphical illustration of a proposed project or a building’s design.” The process includes creating a 3D model using detailed blueprints or architectural designs.

Why Render Real Estate Videos?

If you’re asking yourself, “what is rendering in video editing going to do for me?”

Here are the top-three primary benefits of getting video rendering:


A flurry of ideas characterizes the early phases of any architecture building project. During this time, everything is considered, from the interiors to exteriors, landscaping, and communal aspects to the project’s financial aspects. Quality 3D visualization services turn ideas into detailed images, which can be developed further.

Render Real Estate Videos

Helps To Avoid Errors

Rendering a video precisely avoids costly mistakes. Wondering how?

It’s simple. Since blueprints and architectural plans are used to create 3D models, the renderings allow architects to spot design flaws. Fixing these even before construction begins is prudent, cost-effective, and time-saving. Imagine the marketing tagline for a company with no project delays, constructions flaws, or budget excesses.

Helps With Meeting Needs

Video rendering is by far the best way to meet the demands of clients. It also helps in setting up realistic expectations—when you can see what your idea of the house will look like, you can easily make an informed decision.

Think of it as giving both parties a way to digitally walk through each property before they even set foot in it. It’s a great way to get a feel for the space without having to physically go inside and see what it looks like. Because of this, renderings have become one of the most commonly requested services in marketing campaigns for architecture firms.

Improved Understanding Of The Property

A rendering is the best way to convey a design to someone who has never seen it. It’s almost as if you can give them a tape of the house and tell them you’ll be playing it once they arrive at their new home. In this case, your client is looking at a video clip of what their home will look like when they move in, and they can virtually tour the house without physically being there.

On the other hand, rendering videos can help architects and engineers get a clearer overview of the entire property. This way, they’re better able to maximize the amount of space in a home or building.

How To Use Video Rendering In Real

Render Real Estate Videos

Estate Marketing

Real estate marketing is a tricky business and no matter how good you are at promoting a listing, bringing it to life without props like rendered images or videos just doesn’t cinch deals.

That said, video rendering provides a great way to present a complex architectural design or renovation idea to clients or potential customers.

The best part? Neither the prospective client nor the agent needs to be technology savvy. The rendering company will create trailers (short videos) that include links to live videos of the actual project or property being remodeled. When a viewer clicks on the link, they’ll be redirected to the live video.

This is often referred to as virtual viewing.

Steps To Turn A Real Estate Or Commercial Project Into A Video Rendering

Wondering what does rendering a video mean or how to go about making one? Here’s a quick look at the steps involved.

  • Perform a brief walk-through of the real estate property.
  • Draw up a floor plan and make sure all the rooms are identified. Then go over the existing furniture and other items that will be removed during the renovations.
  • Pay careful attention to spacing to ensure any furniture placement is accurate. For example, if you’re painting the walls, it’s important to put them where they’ll go. Try to do an interactive walk-through of the property with a rendering video.
  • Take measurements and photographs of doors and windows, as well as skylights, wall coverings, and any other interior and exterior items that need attention.

Adjusting The Project As Close To The Real Project As Possible

Once certain areas have been determined for remodeling, you’ll want to adjust the plans accordingly. For example, if you’re removing interior walls in one room, move the existing furniture around to fit.

You can also add items to your project that were not initially included. This includes getting rid of required items like boxes or furniture that could create clutter or become an eyesore in your remodeled home or building.

You might also decide to remove some walls, windows, or other interior and exterior items that won’t be used in the property. This is often referred to as de-cluttering, and for sellers, it’s a great way to get rid of items that aren’t currently serving the purpose for which they were bought.

By making a few changes, you can turn your remodeling project into a wonderful video rendering that is sure to attract attention from potential buyers and clients. The more polished the video rendering is, the more effective it will be in promoting your project and ensuring you get the most value for it.

Real Estate Video Rendering: The Future Of Real Estate Marketing

As real estate marketing becomes increasingly competitive, it’s important to use modern technology to give yourself an edge over other real estate agents. This includes using a video rendering service or hiring a professional 3D design rendering company to create a virtual tour of your property.

When it’s complete, take a few minutes to upload the video and make sure it’s organic so everyone can access the tour.

While you’re at it, you might want to include videos of similar properties for sale for more realistic marketing. This will give your potential buyers or clients an idea of what other properties have in common and what sets yours apart.

Tips For Creating A Video Rendering

Architectural Rendering

When you create a video rendering to highlight your real estate property or commercial project, take some time to make sure it’s as detailed as possible. It’s not unusual for buyers and potential clients to check out similar properties before deciding on what they’re going to purchase.

Here are a few tips you might want to keep in mind when gathering source material:

Take The Right Measurements

When you create a rendering of any kind, it’s important to make sure you take accurate measurements. This includes the dimensions of rooms, windows, doors and any other items will be included in your final project. Make sure that you’re using the correct measurements for each space and then make a checklist.

Watch for Lighting

Lighting is important to making your video rendering effective. When creating your video, make sure the light is properly balanced. If you’re planning to use natural sunlight, try to schedule your shoot for early morning or late afternoon when there is the least amount of sunlight.

If you have a choice, use as much natural light as possible. This will help you create a more organic feel and allow your viewer to see the surroundings of your property more clearly.

Use an Eye Level Aperture

The best way to make your video is from an eye-level aperture and one perspective only. If you have to walk around the exterior or interior of the property multiple times to make sure you get all the video footage, it can take longer than expected.

Make Sure It’s Complete

Before uploading your real estate video rendering, take a few minutes to ensure all of the items have been labeled. This will help viewers make sense of any items they see on screen, especially if you’ve made an interactive virtual tour.

Pay Attention To Your Line Of  Code

Video rendering relies heavily on the code fed into the computer. If you want to create an impressive rendering, make sure that you’re using the latest version of code and that your graphics are top-notch.


While creating a video rendering, you should also include all of the tools that buyers can use for communication. Things like contact details for your business and email address should be easily accessible so that buyers and clients can get in touch with you about your property.

Creating a realistic video for real estate marketing is just one way to help your real estate career or commercial project turn into a success story. So take some time to create a high-quality video rendering and upload it to your website so everyone can see it.

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