Architectural Visualization 3D Rendering Services

Why You Need Commercial Project Rendering

Commercial buyers are notorious for having high expectations — and rightfully so. These individuals make calculated decisions when investing in properties so they can reap good returns on investments. 

So, how do you get them to sign with you? 

Well, with commercial project rendering from Plus Render, of course. 

This type of rendering uses hyperrealistic digital representations of a project so that clients can visualize the space from different angles and a variety of aesthetic options. Because it allows investors to see the final product even before it’s completed, you can presell commercial properties and enjoy greater liquidity a lot sooner.

When employing commercial project rendering, it’s vital to enlist the services of a reliable firm that is committed to producing outstanding results.

Let’s take a look at what you should keep an eye out for.

Key Features of a Good Commercial Rendering

Commercial rendering is a highly nuanced niche with many possibilities. To ensure that you get the quality you need, here are a few important considerations.

Attention to Detail

To reap the full benefits of 3D commercial rendering, the final result must be realistic. You need a visualization firm that pays careful attention to details like getting the lighting and shadows right, employing the right proportions, and accurately capturing various design elements.

A good renderer will painstakingly create all these aspects, making your design realistic and credible. If a render looks fake or unbelievable, you can lose your clients’ interest and even harm your reputation.

Proper Lighting and Shadows 

We know we already mentioned lighting and shadows but they deserve their own section because it’s only too easy to get them wrong. A winning render carefully employs different lighting and shadows from fixtures to natural lights and how they interact with the environment. Renderers can also use them to subtly convey the time of day or season without overwhelming the image. 

Quality of Materials and Texture 

What materials do you plan to use for the project? 

This is something that most clients are concerned with but the best way to highlight this aspect is to show, not tell. Professional renderers will pay careful attention to the materials you plan to use and the textures they create. 

For instance, renders will often use different hues to illustrate the reflective and transparent qualities of glass. It’s also a fantastic way to show off well-designed chimneys and the aesthetic appeal of cobblestone pavements. 

When rendered properly, these small touches make your render seem more tactile. They invite buyers to imagine what it’s like to be in your commercial space while allowing them to appreciate how various materials and textures come together to create a cohesive look and feel.

To make the render even more life-like, don’t be surprised if your 3D renderer incorporates slight imperfections to mirror reality. These may include cracks, dents, and scratches so that the image looks more authentic.


There are many types of commercial projects that are aimed at different market niches. Your listing could be an office building, a shopping complex, an industrial space, or be designed for mixed use.

Regardless of what type of listing you’re having rendered, you need a visualization studio that can create the atmosphere you need so you attract the right clients. If your commercial space is for families and the local community, the render you commission could include figures of people walking their dogs, families with small children, and lush vegetation. For a more business-like atmosphere, you can ask your renderer about incorporating people in suits, a manicured lawn, and well-lit spaces.

When viewed as a whole, various atmospheric elements can be used to create a render that communicates relaxation, a fast-paced lifestyle, family-friendly spaces, and more.

Perfect Camera Angle and Scale

One of the best things about commercial project rendering is the ability to explore virtual spaces from different angles, scales, and perspectives. You can zoom in to better appreciate small details or zoom out to get an overall feel for the space. You can also explore various angles to see what it feels like to be in different parts of the property.

3D rendering services will offer you and your stakeholders this useful feature. Modeling artists must accurately depict objects in the proper proportions to have a seamless and realistic render. As you can imagine, this can be challenging to execute but the best renderers in the business will continuously work on a render until it can be seamlessly viewed from a variety of angles and scales.

What Are the Different Types of Commercial Rendering?

There are several types of commercial renderings, but these are some of the most common: 

Aerial Renderings 

Aerial renderings give a bird’s eye view of the project. It shows clients how their property would look on a grand scale, depicts the visual impact of the design with its surroundings, and highlights features that can only be seen from above. 

This is also the type of render one needs to have a better understanding of the project’s size.

Exterior Renderings 

Exterior rendering focuses on curb appeal. It often includes neighboring buildings, automobiles, neighborhoods, shopping malls, etc. As you might have guessed, it’s easier to appreciate the exteriors of a real estate development with an exterior render.

Interior Renderings 

Interior rendering showcases how a structure will look inside once it’s been decorated. This is a great addition for just about any commercial project — think shopping malls, hotels, luxury resorts, hospitals, etc. With it, you can stage the property so investors can see its potential.

Vital aspects in interior renderings include incorporating different lighting, furniture, wallpaper designs, etc. Once the interiors have been furnished and designed, clients can have a better idea of how the space flows, its functionality, and how big the floor area is.

Virtual Tours, CGI, and Walkthroughs

Virtual tours, computer-generated imagery (CGI), and walkthroughs are the most immersive and useful renders that you can have. With these tools, you can instantly elevate your clients’ experiences as they can navigate the space on their own even if construction hasn’t started yet.

If you have high-end properties and are targeting markets that are spread across different locations, virtual tours, CGI, and walkthroughs go a long way in helping your audience progress through the sales funnel.

How Can Commercial Project Rendering Be Used in the Real Estate Industry?

The biggest selling point of commercial project rendering is its ability to help audiences visualize what certain properties look like. This is extremely helpful at various stages of real estate development and marketing.

  • Before construction, it can be used to fine-tune designs and address issues promptly.
  • During the building phase, contractors can refer to the render to validate and assess if their work supports the final output.
  • Commercial project rendering also allows agents to sell property even before anything has been built.

Undeniably, the technology offers several efficiencies: cost savings, better coordination, less time spent on modifications, and the pre selling of commercial property.

What To Look for When Choosing a Commercial Rendering Firm

Commercial rendering can lead to faster sales and larger profit margins. Hence, it’s important to work with a commercial rendering firm that can give you quality renders.

Here are six things to look for when shopping for a visualization studio:

1. Experience

How long has the firm been around? Does it have several satisfied clients? Does it have experience with the type of commercial project you’re working on?

Browse through service providers’ websites and social media accounts to get a better idea of who you might work with. If everything checks out, you can schedule a consultation and ask to see their portfolio.

2. Prices

The name of the game is to have a quality render at a competitive price. While it may be tempting to opt for the cheapest quote, make sure that you won’t be compromising on the features, quality, and services you get. 

This may mean working with a mid-priced firm that offers quality and value instead of a budget provider that skimps on several essential aspects.

3. Roster of Services

What services do you need? It’s a great idea to work with a firm that provides a suite of related services such as animation, virtual tours, walkthroughs, and more. That way, you won’t have to keep looking for a new vendor every time you need another form of real estate visualization.

4. Revision Policy

Edits are common and even expected. So, make sure the agency you choose has a revision policy for minor edits. At the same time, don’t be lured in by unlimited edits — it could mean that they aren’t confident about their abilities. 

5. Turnaround Time 

Commercial project rendering is an intensive process. So, steer clear of firms that promise unrealistic timelines. Even if they’re able to meet them, the result may not possess the quality you need.

6. Customer Service 

Good customer service is nonnegotiable. Rendering is far from being a one-and-done task. You’ll need to regularly communicate with the firm to get the exact results you want. Even after the render is complete, there’s a good chance that you may need to continue working with them. 

You can tell a lot about the customer service a studio offers by noting how responsive they are to your initial inquiries, what they’re willing to do to get you onboard, and how they communicate.

Plus Render: A Trusted Visualization Studio for Commercial Project Rendering

Plus Render offers deep experience, competitive prices, and a wide roster of services for all your commercial rendering needs. In addition, we also offer a revision policy, realistic turnaround times, and excellent customer service. 

This is why we’ve become a trusted visualization studio by recognized property developers like CBRE, Arup, VISTA Properties, and more.

Allow us to help you with professional commercial project rendering services. You can book a call or send us a message to get started.

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